Know how AI sees your brand
D2 Intelligence measures how AI assistants select, trust, summarize, and cite your pharma brand content, then gives commercial, marketing, and digital teams a prioritized path to improve AI visibility.
AI answers now sit between your brand and the people trying to understand it. HCPs, patients, caregivers, and internal teams ask assistants instead of scrolling search results, so visibility is no longer rank, traffic, or paid placement. It is whether an AI system can find your content, understand it, trust it, and cite it accurately. D2 Intelligence audits that full path for pharma brands. We assess the public and controlled content signals that shape AI responses, pinpoint where the brand is underrepresented or misinterpreted, and translate the findings into effort-ranked recommendations built for review with legal, medical, regulatory, and compliance stakeholders.
How it works
Map the AI Surface
We define the brand, audience, indication, and question set that matter most, then test how AI assistants respond across priority HCP, patient, access, and competitive contexts.
Score Ten Dimensions
We audit discoverability, authority, citation quality, content structure, entity clarity, recency, consistency, safety posture, competitive context, and answer completeness.
Benchmark the Market
Your results are compared against a defined peer set of leading US pharma brands, finalized with you during scoping, so teams can see where the brand leads, lags, or disappears inside AI-mediated discovery.
Rank the Fixes
Recommendations are sequenced by effort, expected visibility impact, dependencies, and review considerations, so teams can move without creating avoidable compliance risk.
What you get
AI Visibility Audit
A structured view of where the brand appears, where it is absent, what sources are cited, and how accurately AI systems represent approved brand and disease-state information.
Competitive Benchmark
A quantified comparison against a defined peer set of leading US pharma brands, built to separate general AI maturity from brand-specific visibility gaps.
Remediation Roadmap
A practical backlog for content, metadata, knowledge architecture, governance, and measurement improvements, ordered by business value and implementation effort.
Compliance-Aware Evidence
Findings framed for regulated review: no promotional shortcuts, no medical claims, and clear separation between observed AI behavior and recommended content actions.
10 dimensions, used to evaluate whether AI systems can find, trust, and cite the brand correctly
What you receive
The deliverable is a scored report across all 10 dimensions, with per-dimension evidence showing exactly what AI assistants returned for your brand and why, benchmarked against a defined peer set of leading US pharma brands, finalized with you during scoping. It closes with an effort-ranked action plan your content, digital, and review teams can start executing the week they receive it. A typical audit runs 3 to 4 weeks from kickoff to readout.
Why D2Strategy
D2 Intelligence is not a standalone SEO exercise. It plugs into the same governed commercial data, warehouse, BI, and AI-readiness foundation we already engineer for pharma clients. That matters because AI visibility should be measured alongside content performance, field priorities, brand strategy, and approved business definitions. We connect the audit to your operating model, so the output becomes a governed improvement program rather than another one-time deck.
One platform, three connected products
D2 Intelligence is where the D2 product family starts: it tells you where you stand. Its audit findings and competitive benchmarks become the baseline scenarios D2 Foresight simulates, and Foresight's winning strategy becomes the coaching program D2 Coach delivers to the field. All three run on the governed warehouse and BI foundation D2Strategy engineers, so definitions, evidence, and KPIs stay consistent from measurement to activation.
- D2 Intelligence to D2 Foresight: the scored audit and top-30 competitive benchmark become the documented baseline scenarios Foresight simulates.
- D2 Foresight to D2 Coach: the winning strategy and messaging priorities become the coaching scenarios and objection library loaded into D2 Coach.
- Under all three: the governed warehouse and BI foundation D2Strategy engineers keeps KPIs, evidence, and business definitions consistent across measure, plan, and activate.
See where your brand stands with AI
Request a sample AI Visibility Report and see the 10-dimension scoring, per-dimension evidence, and action plan format before you commit.