Governed reporting for pharma teams that need one defensible answer

Most pharma organizations are not short on dashboards. They are short on trusted answers. Sales arrive from syndicated feeds, field activity from Salesforce or Veeva CRM, claims from contracted data partners, payer coverage from managed-market sources, and finance logic from rebate and gross-to-net models. When every team calculates TRx, NRx, reach, attainment, pull-through, or net revenue differently, business reviews become reconciliation exercises.

D2Strategy engineers the reporting layer that stops that cycle. We connect the data, define the metrics once, and deliver governed Power BI and analytics experiences that brand, market access, sales operations, finance, and leadership teams can use without second-guessing the source. We build the warehouses, reporting models, dashboards, and analytics capability that make the data your teams already generate useful.

The BI platforms we build on

We are tool-fluent, not tool-locked. Our teams design, build, migrate, and manage dashboards and semantic models across the four enterprise BI platforms pharma runs on, and we recommend the one that fits your stack, not the one we prefer.

Commercial & market access reporting

Commercial reporting is where D2Strategy is strongest. We build integrated reporting across brand performance, patient and HCP analytics, payer access, gross-to-net, rebates, and field execution, especially for oncology, specialty, and biopharma brands. The value comes from seeing the commercial system together: demand, access, affordability, territory potential, field activity, and patient flow aligned in one governed model.

Sales force analytics, built into the workflow

A field force is one of the largest controllable investments a brand makes. We make the connection between effort and outcome visible. That means syndicated sales aligned to the right territory and rep, CRM activity tied to prescribing movement, targets scored by potential and access reality, call plans measured against reach and frequency, and incentive calculations that reps and managers can trust.

• Territory alignment, force sizing, workload, disruption, and deployment scenario reporting
• Call planning, target lists, pre-call priorities, reach and frequency, and channel-mix analytics
• Field activity, sampling, approved email, virtual engagement, and outcome reporting from Salesforce or Veeva CRM
• Goal, quota, crediting, payout, dispute, and attainment dashboards for incentive compensation operations
• Manager and rep views embedded into the tools the field already uses, with role-based security

R&D data and operations reporting

We also report on the data your research, clinical, safety, quality, supply-chain, and back-office operations produce. Our lane is the data, reporting, and analytics layer; we partner with your research and medical teams rather than replacing them. We engineer the data models, KPI layers, dashboards, and controlled reporting that help functional teams run the work, monitor risk, and answer operational questions faster.

How we build it

We start with the business decisions and the definitions behind them, then work backward into the source systems, data quality rules, identity resolution, security model, refresh cadence, and release process. In pharma, that usually means handling restated syndicated data, HCP and HCO matching, contracted-use data, payer hierarchies, territory histories, rebate logic, patient-status codes, and regulated operational records without letting reporting become fragile.

• KPI framework workshops to align commercial, access, sales operations, finance, and functional stakeholders
• Data warehouse and reporting models on Snowflake, Databricks, Microsoft Fabric, SQL Server, and related platforms
• Certified semantic models across your BI platforms, with governed measures, hierarchies, row-level security, and change control
• Dashboards designed for executive reviews, brand teams, access teams, field managers, analysts, and operational owners
• Data-quality checks, reconciliation reports, lineage, documentation, and adoption support so the capability lasts after launch

Representative use case

A specialty manufacturer was running weekly commercial reviews from manually merged spreadsheets. Brand, access, finance, and sales operations each had a different version of demand, coverage, field activity, and net revenue. We built a governed commercial reporting layer over syndicated sales, claims, formulary, gross-to-net, specialty pharmacy, and CRM data, then delivered role-based Power BI dashboards for executives, brand leads, access teams, and field managers. Weekly report assembly dropped from roughly three days to under an hour, and the review shifted from debating whose number was right to deciding where to act. Drawn from a real engagement. Data and metrics shown are synthetic to protect client confidentiality.

~70%, reduction in analyst time spent assembling recurring commercial reporting

Since 2016, a decade of governed analytics and BI delivery for life-sciences organizations